"A Pocket Guide to Public Speaking" contains a lot of important information about the next speech and the stuff I will be talking about in the next few lectures. Section "24" or pages 189-219 covers Persuasive speaking.

In the "Craft of Research," chapters 7,8, and 9 cover similar information.
Here are some important concepts to understand:

Claims - Evidence - Warrant

Reasoning - deductive/inductive, analogy, causal

Below is the Toulmin Model and this is a classic.
Above is the website and poster about logical fallacies that I showed you in class. Below is a picture of some statistics that I am sure we will discuss.