"A Pocket Guide to Public Speaking" contains a lot of important information about the next speech and the stuff I will be talking about in the next few lectures. Section "24" or pages 189-219 covers Persuasive speaking.
In the "Craft of Research," chapters 7,8, and 9 cover similar information.
Here are some important concepts to understand:
Claims - Evidence - Warrant
Reasoning - deductive/inductive, analogy, causal
Below is the Toulmin Model and this is a classic.
Above is the website and poster about logical fallacies that I showed you in class. Below is a picture of some statistics that I am sure we will discuss.